2/18/2023 0 Comments Behr paint![]() ![]() Others are concerned about the weight of the product being shipped to their home. Many shoppers may be hesitant to buy paint they haven’t seen in person. Kudukis estimates that online paint sales currently only make up about 3% of the market. “We’re really focused on that consumer who is tackling things on their own and wants some guidance along the way,” said Lisa Kudukis, Dunn-Edwards’ vice president of marketing and innovation. ![]() The paint segment alone is expected to generate $237 billion from 2022 to 2030. ![]() The DIY space is expected to generate $1.278 trillion through 2030 with a CAGR of 4.37%, according to an August 2022 report from Research Dive. While Dura joins a market crowded by other DTC paint brands like Backdrop and Clare, the sector has potential. With the new brand, Dunn-Edwards is looking to grow beyond its existing audience of home improvement professionals and win over the DIY consumer who is online planning their renovation. The launch of Dura marks a change in strategy for Dunn-Edwards. It’s also available at about 110 approved dealers, like independent hardware stores. Availability has been relatively niche and catered toward professional painters Dunn-Edwards isn’t sold at major home retailers but operates its own line of retail stores in the southwest. Legacy paint company Dunn-Edwards on Tuesday announced the launch of Dura, a new direct-to-consumer paint brand that aims to woo a growing segment of DIY-ers into buying paint online.ĭunn-Edwards started as a family-owned business nearly a century ago and merged with Japan-based Nippon in 2017 to become the North American arm of the global paint brand. ![]()
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